WE BUY & SELL GOLD

Bring in your odds and ends, in gold, platinum, or even silver flatware…where you can get an honest appraisal. We can help you in buying or selling your gold. We can also assist you on whether to purchase platinum or white gold. We can teach you how to understand color, what’s pure, plated and natural.

GOLD is the quintessential anticyclical asset. In comparison to other commodities, there is no real correlation between returns on gold and changes in macroeconomic variables such as Gross Domestic Product, inflation and interest rates. Therefore, gold returns are less correlated with the returns on equity and bond indices than other commodities. Gold as an investment asset fulfills two related fundamental functions: it is a safe haven in times of financial volatility and it is a risk minimization tool.

A historical analysis of gold prices compared to the world’s equity markets reveals an inverse relationship between returns on equity markets and the gold price. Generally, as equity markets fall, gold prices rise. There is a solid correlation between geopolitical and financial market instability and rising gold prices, as demonstrated in the lead-up to the Iraq war.

The current market is strong and there are some indicators that predict even a higher market. But like the stock and bond markets, there will be an adjustment. I wish we were clairvoyant and had “coraggio” to jump in and out at the appropriate time!


You may have jewelry which no longer serve you and you no longer wear. We recommend that you do not send your gold in the mail to an outfit you do not know for a price you do not know, as is currently advertised in the media. Come in to see Mr. Altobelli for an honest and immediate quote.

GOLD. Really, Gold?
At Wholesale?

How many times have you heard “I can get the same gold chain in the L.A. Jewelry Mart for 40% less!”? Or, “I can get it for you wholesale!”?

For starters, many of the gold articles stated or stamped as being 18k or 14k are not! It is not uncommon to find these items at 20% to 40% less in gold content than they are purported to be. The FTC Guides require that the content must be within .003 of what it is supposed to be: 14k gold is .583 per cent of 24k. The tolerance is not allowed to be less than .580. The result of under-karating can be a dramatic change in price. A gold chain that is 14k and priced at $100, could be $60 if the gold content is 10K. If a merchant is caught on one or two occasions, they will get their “hand slapped” by the FTC and advised to discontinue this practice. Soon enough, they may be back doing the same thing again. So much for “bargains!”

With regard to “wholesale”, the word means a sale for resale in which there is no sales tax, and has nothing to do with what the typical cost of being sold from a distributor to a retail establishment. You may be getting a discount, but it is unlikely that you are getting the price paid by a retailer, particularly if tax was added to the sale. If you don’t have a resale license and you haven’t paid the tax, there is something fishy going on!